CS Artistry Brand Hub

Chapter 1

Logos

A fine, airy wordmark with a ligature that links the C and S, plus a CSA monogram and a stacked version for watermarking portfolio images. Pick a colourway on any card, then copy or download.

The suite

3 marks · vector files

Chapter 2

Colour

Neutral, minimal and effortlessly chic. Black and white, softened with sand and dusk, so the makeup always takes centre stage. Tap any swatch to copy its hex.

Approved pairings

WCAG contrast ratio shown

Chapter 3

Type

Syne for headlines, Portal for everything else.

Display · Syne

Bridal & events

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &@!?

Text · Portal

Aa Gg

Light body copy Regular captions, UI Medium labels, emphasis

Shown here in Manrope, a free web lookalike.

Type scale

Web px · print pt

Display
72 / 54 ptEffortless. Natural. Polished.

Heading
40 / 30 ptBridal & events

Subheading
Medium · 20 / 15 ptPerth makeup artist for brides, events and editorial.

Body
Light · 16 / 10 ptMakeup should feel like a natural extension of who you are. Fresh, clean looks that enhance, never cover up.

Label
Medium · 11 / 7 pt capsBridal · Perth · 2026

Chapter 4

Photography

Minimal and monochrome. Clean, glowing skin and soft natural light, with neutral tones that let the artistry speak.

Three rules

Brief every photographer

Tone

Monochrome first

Black and white or soft neutrals.

Skin

Real texture

Glowing, natural, never over-retouched.

Source

Portfolio over stock

Show real clients wherever possible.

Chapter 5

Voice

Relaxed, friendly and down-to-earth. Approachable elegance: never too fussy, always polished.

Pillar 01

Natural

Enhance, never cover up.

Pillar 02

Relaxed

Casual, warm and supportive.

Pillar 03

Polished

Refined in every detail.

How it sounds

We say · not

We say

"Your skin, just glowier. Let's keep it fresh."

Not

"Full glam transformation guaranteed!"

We say

"We'll find a look that feels like you on your best day."

Not

"Book now before it's too late!!"

Taglines

Primary plus supporting

Effortless. Natural. Polished.Primary

Perth makeup artistDescriptor

Your skin, just glowier.Socials

Chapter 6

In use

How the identity comes together across socials, print and web.

Instagram grid

4:5 · 1080 × 1350

Effortless. Natural. Polished.

Now booking 2027 brides.

Your skin, just glowier.

Business card

85 × 55 mm · front & back

CourtneyMakeup Artisthello@csartistry.com.au@csartistry

Website header

Desktop

BridalPortfolioAboutEnquire now

Makeup artistry · Perth, WAEffortless. Natural. Polished.

Perth makeup artist for brides, events and editorial: fresh, glowing looks that feel like you.

Enquire now

Example brand hub created by Cult Digital Creative for CS Artistry. Contact details on mock-ups are illustrative.